ELSIE THE COW COMICS

I can remember seeing Elsie's face on the little milk cartons that came with the school lunch, but I really had no idea just how popular and iconic that cow was. During her heyday, she was the star attraction at the World's Fair, did a cross-country tour, was in a Hollywood movie, and was basically merchandised every which way but loose. She was Borden's 'cash cow', and they milked her for all she was worth.
It's not surprising that she had a comic series considering her mass market appeal. What is surprising is that it only lasted three issues. Also, I was impressed that they took to the higher pastures and didn't use the comics for advertising dairy products. Instead, they provided wholesome entertainment and are an enjoyable read. And that's no bull.

Art and writing uncredited, but possibly by Vic Herman.
from ELSIE THE COW #2, May 1950




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★LINKS★
Read another six page story of the Cow family at SENSES WORKING OVERTIME
A brief history of the characters at RETRO PLANET
Vintage Elsie postcard gallery at POSTCARDY
An animated TV commercial from 1961 on YOUTUBE
BOARDGAMEGEEK user Joe Huber actually has pics and a description of The Elsie Game from 1941 (you've gotta see it to believe it).
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